Privacy Policy
**Last updated: 19.11.2025**
Hello Switzerland Tours (“we”, “I”, “my”, or “the Company”) operates the website https://www.helloswitzerlandtours.ch (“the Website”).
This Privacy Policy explains how I collect, use, and protect your personal information when you visit the Website or use my services.
If you have any questions, you can contact me at: laura@helloswitzerlandtours.ch.
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1. Data I Collect
1.1 Information you provide voluntarily
When you use my website or book a tour, you may provide:
* Name
* Email address
* Phone number
* Number of travellers
* Travel dates and preferences
* Any information you submit via booking forms or email
1.2 Information collected automatically
When you visit the Website, certain data is collected automatically:
* IP address
* Browser type and version
* Device information
* Pages visited
* Time spent on pages
* Referring websites
* Cookies and tracking technologies
This data is used to improve website performance and marketing accuracy.
1.3 Booking data from third-party platforms
If you book through a partner platform such as:
* GetYourGuide
* Viator
* Bokun
these platforms may share booking details with me so I can deliver your tour.
Each platform has its own privacy policy.
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2. How I Use Your Data
I use your personal information to:
* Respond to inquiries
* Process and confirm bookings
* Plan your tour itinerary
* Provide customer support
* Improve website performance
* Run marketing campaigns (Google Ads, Analytics)
* Comply with legal obligations
I do **not** sell or rent your personal information to anyone.
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3. Legal Basis for Processing (GDPR & Swiss Law)
Your data is processed under:
* **Contractual necessity** (to organize your tour)
* **Legitimate interest** (to improve services and protect the website)
* **Consent** (analytics, cookies, marketing tracking)
* **Legal obligations** (tax, accounting, compliance)
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4. Cookies and Tracking Technologies
The Website uses cookies for:
* Essential site functionality
* Analytics (Google Analytics 4)
* Advertising (Google Ads)
You can manage cookies via your browser settings.
If required, you may also see a cookie consent banner depending on your location.
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5. Analytics and Advertising
5.1 Google Analytics
I use Google Analytics 4 to understand how visitors use the Website.
5.2 Google Ads
I may use Google Ads to show relevant ads to users who previously visited the Website.
Google may collect usage data through:
* Cookies
* IP address
* Device information
You can opt out: https://tools.google.com/dlpage/gaoptout/
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6. Payment Processing
I do not process payments directly on the Website.
Payments are handled through trusted external platforms such as:
* Bokun
* Viator
* GetYourGuide
These platforms manage your payment data securely.
I do not receive or store your credit card details.
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7. Data Sharing
I may share your data only with:
* Booking platforms
* Service providers needed to deliver your tour (e.g., a restaurant to confirm a group reservation)
* IT or analytics providers
* Legal authorities when required by law
I never share your data for marketing by third parties.
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8. Data Storage and Security
Your data is stored on secure servers located in the EU or Switzerland.
I take appropriate technical and organizational measures to protect your information.
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9. Data Retention
I retain your information only for as long as necessary:
* Booking and tour-related data: up to 10 years (Swiss legal requirement)
* Analytics data: typically 14 months
* Email inquiries: up to 24 months
You may request deletion at any time.
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10. Your Rights (EU & Switzerland)
You have the right to:
* Access your personal data
* Correct inaccurate data
* Request deletion
* Request restriction of processing
* Object to processing
* Withdraw consent for marketing/analytics
* Request data portability
To exercise your rights, email:
laura@helloswitzerlandtours.ch.
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11. International Transfers
If data is transferred outside Switzerland or the EU, it is protected by:
* Standard Contractual Clauses (SCCs)
* Adequacy decisions
* Other safeguards required by law
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12. Links to Other Websites
The Website may contain links to external sites.
I am not responsible for their privacy practices.
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13. Updates to This Policy
This Privacy Policy may be updated occasionally.
The updated version will always be posted on this page.